From the creation of the first EDI initiatives in Commerce1 to category management, ECR or VMI (vendor managed inventory), retailers and suppliers have always been trying to reinforce their collaboration to add value in the supply chain.
Still, these initiatives have often stalled by a perception of risk often more perceived at retailer side.
A new mindset towards collaboration and technology can help retailers and their suppliers not only strengthen their supply chain, but also improve Range, Assortment, Promotions and Customer Engagement.
As certain countries are slowly easing restrictions and entering a re-build phase, now is a good time to rethink collaboration between retailers and their suppliers and try new approaches with a new mindset.
Hypertrade is a retail tech company in Category Management and Shopper Behaviors Analytics. Manufacturers use our platform to manage their multi-retailer data sets and to automate their category management and sales analytics. Retailers use our platform to improve their Commercial offering, collaborate with their suppliers and Engage their Shoppers. Building on Sales, POS & Loyalty data, some of the things we fully automate are:
• Brand& Category Score card
• Brand automatic Diagnostics
• Range Optimization
• Promotion Planning & Forecasting
• Shoppers baskets analysis
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