Since the start of the pandemic, growth has been driven from a like for like perspective instead of expansion.
At the same time, Retailers are having an increased focus in rationalizing their assortments to boost Sales, Cashflow and optimize Space. In this new retail reality, range and brand’s effectiveness has become one of the most effective sales driver.
Hypertrade is a retail tech company in Category Management and Shopper Behaviors Analytics. Manufacturers use our platform to manage their multi-retailer data sets and to automate their category management and sales analytics. Retailers use our platform to improve their Commercial offering, collaborate with their suppliers and Engage their Shoppers. Building on Sales, POS & Loyalty data, some of the things we fully automate are:
• Brand& Category Score card
• Brand automatic Diagnostics
• Range Optimization
• Promotion Planning & Forecasting
• Shoppers baskets analysis