The last time a new generation came into play in the retail world, a lot had to change to accommodate to Millennials' needs. The change wasn’t easy but it came together. Now, the Gen Z are shaking up the market, which means a new wave of change is required.
Gen Z ages can be defined as an overall cohort as 7 to 21year-olds. But for the sake of the world of retail, this article will be focusing on the individuals, within that group, with purchasing power.
Overall, Gen Z have always lived in the internet world and don’t know one without. So their shopping preferences will naturally be located there. Apart from this no-brainer, there are a few things Retailers should know in order attract and seduce Gen Z.
Hypertrade is a retail tech company in Category Management and Shopper Behaviors Analytics. Manufacturers use our platform to manage their multi-retailer data sets and to automate their category management and sales analytics. Retailers use our platform to improve their Commercial offering, collaborate with their suppliers and Engage their Shoppers. Building on Sales, POS & Loyalty data, some of the things we fully automate are:
• Brand& Category Score card
• Brand automatic Diagnostics
• Range Optimization
• Promotion Planning & Forecasting
• Shoppers baskets analysis
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